How To Make Money on Facebook?

How To Make Money on Facebook: 7 Best Ways (2025)

1. Add paid subscriptions

You can create recurring monthly revenue by offering exclusive content to your most engaged followers through paid subscriptions. This approach helps you build a dedicated community while creating predictable income from your target audience. 

2. Partner with brands and creators

Creating content through brand collaborations is a key way content creators make money on Facebook. Brands pay you to create content that helps build their brand awareness and reach new audiences.

For business owners, partnering with social media influencers takes initial investment but can drive sales and build brand trust. Facebook’s paid partnership advertisements let you feature influencers marketing your products in your ads.

Pet company Bark proved this strategy with its BarkBox subscription service. According to a Facebook case study, the brand’s Reels-style partnership ads on Facebook and Instagram drove 13% more subscriptions than traditional ads.

3. Accept Facebook Stars

Facebook Stars let viewers support your content financially during livestreams, videos, or text posts. When viewers send you Stars, Meta pays you 1¢ per Star, creating a direct way for your audience to show appreciation for your content.

4. Use content monetization tools

Facebook Content Monetization combines video ads, Reel ads, and performance bonuses into a single program. As of October 2024, this program remains in beta and is invite-only.

Business owners can place video ads in creator content without an invitation. Keep your ads under 15 seconds and with a skip option for best results, though Facebook accepts ads between 5 seconds and 10 minutes.

5. Create a Facebook Shop

Social commerce is growing—nearly half of American consumers now buy through social media. A Facebook Shop lets you sell products directly through your brand’s Facebook page, with mobile checkout options for buyers.

Shopify merchants can connect their Shopify store directly to Facebook Shop. Customize your shop with product collections, promotional banners, and product descriptions. Note that Facebook requires shops to offer on-platform checkout, and Shops only display on mobile devices.

6. Sell on Facebook Marketplace

With over one billion monthly users, Facebook Marketplace helps both casual sellers and business owners reach local buyers. Write compelling product descriptions and choose the right categories to help shoppers find your items. You can also join groups focused on local sales. 

7. Run Shops ads

Shops ads help drive sales by connecting viewers to your Facebook Shop. You can direct shoppers to your shop’s homepage, specific product pages, or collection pages featuring multiple items. Choose between manual ad or automatic updates that sync with your product catalog.