Top 10 Legit Ways To Earn Money Online in the Philippines

1. Create and Monetize Your Blog

Ideal for: People who can share their expertise on a specific niche and engage an online audience

How much you can make from blogging: Php 5,000 to Php 100,000+ monthly

Difficulty level: Moderately challenging

Necessary skills and tools:

Your own domain name
Website hosting service
Good writing and SEO skills (nice to have but not required to start)

How blogging works

Despite the dominance of social media, blogging still offers a lucrative opportunity for Filipinos to make money without stock market.

The word blog is the abbreviation of “weblog” which is used to refer to online diaries or websites that maintain “an ongoing chronicle of information”1. Today, blogs regularly publish articles and present them in reverse chronological order.

Not all websites are blogs but blogs can either be websites that put their new content front and center (just like what we do here in FilipiKnow) or just part of a website (think of company websites with a static homepage and a separate page where you can read the latest blog posts)2.

Blogs are different from vlogs. Whereas blogs have content presented in text or image formats, vlogs (short for “video blogs”) focus mainly on video content, the finest examples being the content you regularly watch on YouTube.

It’s easy to start as a blogger. You don’t have to be a graduate of journalism, English, or any communication-related course. There’s no age limit, either. Blogging is open to all age groups—teenagers, college undergraduates, stay-at-home parents, and even tech-savvy senior citizens.

All it takes to start blogging is having a passion and expert knowledge of a specific field and the ability to create content around your expertise that readers will find valuable.

The profit-making potential is promising for Filipino bloggers, with revenues increasing to six-digit figures.

However, blogging is far from being a get-rich-quick scheme. You have to invest much time and effort into making your blog successful. It’s like running your own media company. At least when starting out, you’ll be doing everything—from content planning, writing, and uploading to promoting your blog.

Ways to earn money through blogging

For first-time bloggers, here are the methods for monetizing a blog:

1. Online advertisements

Joining an advertising network is the easiest and quickest way for new bloggers to earn recurring income.

When you sign up with an ad network like Google AdSense, ads related to your article will be automatically posted on your blog. You make money each time someone clicks on a Google ad link.

Once your revenue reaches or exceeds $100, Google will pay you via direct bank transfer.

2. Affiliate marketing

Another way to make money from blogging is to promote affiliate products and services on your blog.

Join a company’s affiliate program to get an affiliate link that you’ll put in your blog post related to the product or service to promote. You earn a commission for every purchase made through your affiliate link.

Affiliate marketing requires more work than online advertising on your blog, but it’s more profitable because you can earn more from a single sale than a single click on an ad link.

3. Selling your own products or services

Do you have an online business? You can use your blog to promote whatever you’re selling and get more people to buy from you.

Many bloggers today sell e-books and merchandise such as shirts, caps, mugs, and eco bags with their blog logo. Some also use their blog to promote their services like content writing, SEO, financial planning, event planning, speaking engagements, consultancy, real estate brokerage, etc.

To promote your online business through your blog, you can add a page containing a list and description of your products or services and your contact information. Or mention your products or services in your related blog posts. You can insert links to your e-commerce website if you have an online store.

4. Brand partnerships/Sponsored posts

Once your blog has gained more web traffic and readership, companies in your niche may start noticing you and offer to pay you for helping them promote their brand.

Brand partnerships allow bloggers to earn money online from publishing reviews and promotional content (usually with a link to the company website) on their blogs.

How To Start Blogging in the Philippines

Decide on what you’ll be writing about. Your niche can be food, travel, personal finance, fitness, gadgets, make-up, or anything you’re passionate about.
Identify your target audience. Your readers will largely influence the tone and personality of your blog. Consider your target audience’s age, location, interests, and needs.
Plan your content calendar. Your content calendar must answer what and when you’ll post. Develop your topic ideas and publishing schedule for a few months ahead.
Secure your blogging must-haves. These include a laptop, internet service, domain name registration, web host, and blogging platform (e.g., WordPress, Blogger, Tumblr).
Write and publish high-quality content. Make sure each post provides valuable and actionable information to your readers. How-to articles, guides, and listicles are among the content types people would love to read. Aim to post at least one article per week.
Promote your blog. Two of the best ways to drive traffic to your blog are promoting it on social media and guest posting on relevant blogs within your niche.

2. Join Affiliate Programs

Ideal for: Bloggers, vloggers, and social media-savvy people

Difficulty level: Medium

How much you can make from affiliate marketing: Typically, 5% to 7% commission per successful sale, sign-up, or booking

Necessary tools: A blog, YouTube channel, or social media page/group (e.g., Facebook, Instagram, Twitter) with existing followers

How affiliate marketing works

Affiliate marketing is a perfect business idea for those who don’t have the means to create their own products or keep a product inventory.

If you have a blog, YouTube channel, Facebook page/group, or any social media platform with a sizeable following, make the most of it by partnering with different companies through their affiliate programs.

To increase their sales, companies pay external partners (called “affiliates”) to help them promote their brand and drive potential buyers to their e-commerce store or online booking platform.

All you have to do is to recommend your partner brand’s products or services through your online platform. You’ll be paid a commission (either a fixed amount or a percentage of a sale) for every successful purchase made through your affiliate link.

How To Start Making Money Through Affiliate Marketing in the Philippines

1. Find brands you’d like to partner with

Choose a brand partner whose products or services will likely appeal to your online audience.

There are three ways to find affiliate programs online.

The first option is to do a Google search for companies that accept applications for their affiliate program. For local brands, search for product and/or brand name + “affiliate program.” Add “Philippines” to your search term if you’re looking for international brands.

You may also visit your favorite brand’s official website and check its Affiliates or Partnerships page.

Apart from e-commerce campaigns, financial affiliate programs are also very popular in the Philippines. The best range of campaigns and the most favorable conditions can be found in the SalesDoubler CPA network.

The company is actively developing and helps both beginners and experienced professionals to make money online. Various tools, guides, promotions, and an experienced support service contribute to this. Learn more on the official SalesDoubler website.

Here are examples of known brands with affiliate programs in the Philippines:

Lastly, you can use an affiliate networking website. It’s an online marketplace with various affiliate programs from various international brands.

Here are some affiliate networking sites that accept affiliates from the Philippines:

2. Apply for your chosen affiliate programs

Follow the instructions on the brand’s website to submit your application. Usually, potential affiliates are required to set up a publisher’s account.

Depending on the brand, interested affiliates may have to go through a selection process based on qualifications such as the number of followers and engagement rates.

3. Receive your affiliate link/promo code

Once your application is approved, you’ll be given a unique URL or code that you’ll use for affiliate marketing.

4. Promote the brand

Choose a product or service from the brand or affiliate networking website you recommend to your online audience. Then create content related to the product/service, such as product reviews, informative articles, tutorials, and product guides.

Write your posts in such a way that allows you to share your affiliate link/promo code naturally without sounding too hard-sell. Insert affiliate links in your blog posts, Facebook/Instagram posts, tweets, or YouTube video descriptions.

5. Start earning commissions

Get paid each time someone clicks on your affiliate link and then buys something from your partner brand or when someone uses your promo code upon checkout.

3. Start an Online Reselling Business

Ideal for: People looking for an easy way to start a business with a low capital

Difficulty level: Medium

Profit potential: Medium to high

Necessary tools: Business accounts on social networks and/or seller accounts on e-commerce platforms

How online reselling works

Online reselling is simple: You buy products in bulk at low prices and resell them at higher prices to make a profit.

This is why online reselling attracts aspiring entrepreneurs regardless of age, education, experience, and income status. No wonder—it’s so easy and cheap to start. An e-commerce business can be fully managed from home.

Online buy-and-sell businesses in the Philippines are becoming more profitable now than ever. More buyers are now getting essentials online—a growing trend expected to continue for the long haul.

Here are some of the most in-demand products in the new normal:

Food products
Groceries
Health and sanitation essentials (e.g., face masks, rubbing alcohol, hand soaps, hand sanitizers, vitamins, thermometers, etc.)
Computer equipment, smartphones, and other work-from-home gadgets (including LAN cables and Wi-Fi adapters)
Learning worksheets for children
Clothes
Skincare and beauty products
Exercise gear (including dumbbells, yoga mats, etc.)
Bicycles
Pet food and supplies

How To Start an Online Reselling Business in the Philippines

1. Make a business plan

Plan your business first. Don’t skip this step even when starting a small business online.

4. Set up your online store

For beginners, selling products on social media is the easiest way to start a retail business online. You can create business accounts on Facebook and Instagram where you post what you’re selling and receive customer orders.

Register for a seller account with e-commerce websites such as eBay, Facebook Marketplace, Lazada, and Shopee to reach a lot more buyers and increase sales. These online marketplaces provide sellers with tools for listing products, managing orders, processing and receiving payments and tracking sales data.

Lazada and Shopee even have their own network of delivery partners so that sellers can save time shipping products to customers. If your e-commerce platform doesn’t have this feature, you can ship your products through courier services like LBC, Lalamove, Grab Express, and Happy Move.

5. Promote your online selling business

Let people know you’re selling online. Tell your family, friends, and anyone you know about your business. Encourage them to recommend it to their friends.

Also, market your business on social media by sharing product announcements, relevant news, and articles about your products.

6. Start accepting orders

If your promotional efforts are effective, you should receive inquiries and orders soon. Always respond promptly to customers and provide good service so that they’ll keep coming back.

4. Offer Freelance Services

Ideal for: College students, fresh graduates, professionals, stay-at-home parents, and anyone who prefers working from home to formal employment

Difficulty level: Medium to difficult

Profit potential: Low to high, depending on the nature of the job and skill level

Necessary skills/tools:

Technical skills and knowledge relevant to the job (for specific fields such as IT, design, marketing, finance, etc.)
Resume, cover letter, and professional portfolio (a collection of your best work samples)
Laptop with a stable internet connection
Your own workspace at home
Other tools and equipment required for specific jobs (e.g., headsets for online tutors and call center agents)

How freelancing works

Freelancing is like a hybrid of employment and entrepreneurship

Like employees, freelancers practice their profession—but usually in their homes rather than offices. Like entrepreneurs, freelancers run their own businesses but sell their services instead of a product.

Providing a freelance service is a great way to earn money online using your skills. Freelancing allows you to choose when and how long you want to work, the clients you’d like to work with, and how much you want to get paid.

How To Start Freelancing in the Philippines

1. Choose the most suitable career for you

Figure out the service you want to offer online based on the skills you excel in and what you enjoy doing.

For example, if communication is your strongest suit, consider home-based writing, editing, digital/social media marketing, ESL (English as a Second Language) teaching, customer service, and other related jobs.

If you don’t have marketable skills yet, you have several freelancing options. Home-based jobs such as data entry, transcription, and virtual assistance accept students, fresh graduates, and others without work experience.

2. Develop the necessary skills for the job

Launching your freelance business is much quicker if you’re already equipped with all the skills needed to get the job done.

But if you lack specific skills, take the time to learn them before applying for freelance jobs. Attend relevant online courses, watch video tutorials, and read educational materials online.

3. Set your freelance rates

Decide how much you’ll charge clients for every service you offer. Research the typical range that freelancers are paid according to job, experience, and skill level.

4. Find freelancing opportunities

Start your freelance job hunt by asking family and friends for referrals. They may know clients that need freelancers for their projects. Also, try contacting former employers and colleagues to check if they’re looking for independent contractors.

At the same time, use freelancing sites to find clients. Online job marketplaces such as Upwork, JobStreet.com, and Onlinejobs.ph are among the most popular sites for searching for freelance jobs.

Job seekers must create an account and a profile with these websites to start looking for freelance jobs and be found by clients who might need their services.

5. Start pitching out to potential clients

After finding the right prospects for your home-based career, apply online.

Clients usually ask for your resume and work samples to see if you fit the job. Send a compelling cover letter to highlight your qualifications along with these documents.

Like any traditional employee hiring process, freelancers typically undergo exams and interviews per client.

If your application is successful, the client will send you a contract or job offer (or any written document with the terms of service). Review the contract and negotiate the terms if you must.

Once you’ve reached an agreement, you can start working and earning online.

5. Do Typing Jobs

Ideal for: Students, stay-at-home parents, employees looking for an easy way to earn extra income, people in between jobs, and anyone without work experience

Difficulty level: Easy

How much you can earn from typing jobs: Around Php 100 to Php 200 per hour or Php 5,000 to Php 10,000+ per month

Necessary skills/tools:

Fast and accurate typing skills (at least 60 words per minute)
Microsoft Office proficiency
Laptop with a stable internet connection

How data entry works

Copy typing or data entry jobs are among the easiest ways to earn money online for Filipinos. Data entry doesn’t require much knowledge, skills, and equipment. You need a computer with Internet access and the ability to type quickly to provide online typing services.

Data entry involves typing text from an image or a scanned PDF document into a database or a certain file format (usually MS Word). The faster you type, the more you earn—whether the client pays per hour or per word.

How To Start Earning Money Online Through Typing Jobs in the Philippines

Find side gigs on freelancing or copy-typing sites and send your application through such platforms.

Here are some websites where you can apply for typing jobs:

6. Create YouTube Videos

Ideal for: People of all ages who can be friendly and relatable on camera, with a little sense of humor, and can produce exciting and shareable video content

Difficulty level: Challenging

Profit potential: High

Necessary skills/tools:

Video production and editing skills
Communication skills
High-quality camera or smartphone built for vlogging
Tripod
Microphone
Editing software

How vlogging works

With the different money-making opportunities on YouTube, more and more people are hopping into the vlogging bandwagon.

Vlogs (short for video blogs) are a huge thing in the Philippines. Based on We Are Social 2020 data4, 80% of internet users aged 16 to 64 watch videos online. Take advantage of this large local audience (plus viewers from around the world) by creating your own YouTube channel and monetizing it.

Ways to earn money online through vlogging

1. Advertisements

When you view a YouTube video, a short ad may play at the beginning or middle of the clip. That’s how most YouTubers earn money online.

The most common monetization method on YouTube is through Google AdSense, a platform that matches ads to a YouTube channel. Advertisers pay for every 1,000 times their ads were viewed on your videos5. YouTube takes its share of the advertising revenue and then pays you a percentage of the ad revenue.

The more companies invest in ads on your videos—and the higher value your videos and audience offers to their business—the higher you get paid as a YouTuber.

2. YouTube Premium

Vloggers can also earn through YouTube Premium, a subscription-based service that allows members to watch ad-free videos for a monthly fee. If you make your videos available on YouTube Premium, you’ll get paid a portion of the revenue from subscription fees based on how long viewers watch your content.

3. Channel memberships

You may also have your fans join your YouTube channel and offer them bonus content (e.g., special videos, emojis, badges, etc.) for recurring monthly payments.

4. Brand sponsorships

Another way to monetize your YouTube channel is to work with companies as influencers or affiliates.

YouTube influencers and affiliates are paid to promote a brand in their videos. Brand promotion can be in the form of product mentions, placements, or reviews. Vloggers then put a link to the product or coupon code in the video description. The partner vlogger gets a commission when a viewer clicks on the link and buys something.

The most lucrative way to earn money online for YouTube content creators is by attending a partner brand’s event and vlogging about it, for which they can be paid as much as Php 300,0006.

5. Merchandise sales

YouTube has a merchandise shelf feature allowing vloggers to showcase their official branded merchandise to viewers. The merchandise shelf (up to 12 products) is displayed below the videos, which fans can browse and purchase.

6. Sell your products or services

This is not a built-in monetization feature on YouTube, but you can use your channel to maximize the sales of your existing online business.

Are you selling a product or service that your audience might find interesting or relevant to them? Promote it in your videos and provide links in the description box.

7. Super Chat and Super Stickers

These YouTube monetization features earn you money when viewers pay to highlight their messages or see an animated image appear in your live chat feed.

How To Become a Filipino Vlogger and Make Money on YouTube

1. Understand how YouTube works

Don’t just upload videos on YouTube without knowing how the platform works. Explore the site, watch popular videos, and note how vloggers can increase and engage their subscribers.

2. Identify your target audience and niche

What type of videos do you want to make? Consider what you’re knowledgeable and passionate about. The most popular vlogs nowadays focus on food, make-up tutorials, product unboxing and reviews, DIY tutorials, fitness, gaming, and entertainment. Your channel may revolve around those topics, or you can avoid the usual.

With your niche in mind, determine who your ideal audience is. If you know your target audience on YouTube, you can plan your content to fit their interests and needs.

3. Plan your content

More than just creating videos and sharing them online, vlogging involves planning your content to attract many viewers. A large viewership makes it easy to make money from your YouTube channel.

To plan your YouTube content, list the specific topics you’ll make videos on, outline each topic, and assign a corresponding schedule for video production, editing, and uploading.

4. Produce your first video

Start shooting for your first video once you have all your vlogging gear and materials ready. Remember to relax, be yourself, and have fun! That way, it’ll be easier to connect to your audience.

Make your video look professional and exciting by editing it. It’s all right to use basic video editing software. Even the built-in apps on your computer (like iMovie or Windows Movie Maker) will do. You need to make simple edits like cutting out unnecessary parts, adding audio and visuals (e.g., text, graphics, voice-over, background music, etc.), and compiling clips into a cohesive video.

5. Create a YouTube channel and upload your videos

Set up a dedicated account on YouTube for your professional vlogging channel. Give your channel a catchy and easy-to-remember name.

Now you’re ready to add your video to your channel! While your video is uploading, optimize it so that viewers can easily find it. Create an attention-grabbing title, add tags, and make a thumbnail for your video.

6. Enable monetization for your channel

After uploading your first video, you don’t automatically earn money. It takes some time to start making money on YouTube.

You must reach 1,000 subscribers and over 4,000 accumulated watch hours within 12 months. Only then can you join the YouTube Partner Program, which gives access to the platform’s monetization features.

To apply for the program, turn on monetization in your account settings. Aside from the YouTube Partner Program, you may also list your videos on YouTube Premium.

7. Teach English Online

Ideal for:

College students and graduates who speak English fluently and love talking to people from different cultures
Licensed English teachers and professors who want to earn additional income from home

Difficulty level: Easy

How much you can earn from teaching English online: Php 90 – Php 250/hour or Php 20,000 – Php 60,000/month

Necessary skills/tools:

Strong command of English
Excellent communication and interpersonal skills
Laptop with HD webcam
Stable wired internet connection (at least 3Mbps)
Headset with microphone

How online English teaching works

If you speak like a native English speaker, getting into ESL (English as a Second Language) teaching is easy. And if you’re outgoing and friendly, it’s easy to last long in this home-based career.

ESL teaching jobs don’t require a degree in education and professional teaching experience. This is because online English tutors don’t teach in a traditional classroom. Instead, they’re paid to help students practice conversational or business English via Skype or any video chat platform. ESL students are usually from South Korea, Japan, and China.

The best thing about this home-based job is its flexibility. You’re free to decide when you want to teach and for how long per day, though some companies require a minimum number of teaching hours per week.

ESL teachers are paid per minute or hour worked. Each online class typically lasts 30 minutes.

How To Become an Online English Teacher in the Philippines

1. Create or update your resume

Customize your resume to suit online teaching jobs. Highlight your skills, competencies, and work experience in English, communication, and teaching/tutoring. For example, if you have call center experience and training, make sure it stands out in your resume.

2. Find an online ESL teaching job

Many online ESL companies here and abroad hire Filipinos as English teachers. Start your job search by browsing through the websites of known and reputable companies, such as the following:

You may also look for ESL teaching gigs on job search websites such as Onlinejobs.ph, JobStreet.com.ph, and Kalibrr.

3. Submit your application

Once you find the companies you want to work for, apply as an online English teacher on their website. Application processes vary per company, but usually, applicants undergo a grammar exam and a demo teaching session.

4. Schedule your classes and start teaching

After you’re hired, you’ll be oriented on everything you need to learn about the job. You can then start scheduling your first class and teaching your first student.

Ideal for: People who are active on social media and can share something valuable while engaging their audience

Difficulty level: Moderately challenging

Profit-making potential: High

Necessary skills/tools:

Creativity
Good storytelling skills
High-quality camera for taking pictures and videos for social media posts

How influencer marketing works.

There’s a growing preference for influencers over traditional celebrities in promoting a brand. Social media influencers—whose messaging comes off as authentic—get higher views, engagements, and conversions (the rate at which fans are converted into customers) than celebrity endorsers.

This is why more and more companies are turning to influencer marketing to get their brand known to their target customers. These companies partner with Instagrammers, YouTubers, and others with substantial social media followings and pay such influencers to recommend their products or services on social networks.

The most lucrative aspect of influencer marketing is when you’re paid to attend the partner brand’s event and post about it on social media. Earnings can reach Php 50,000 up to six-digit figures7 for a single event.

1. Identify your niche

Focus on your area of interest and expertise. Your niche is something you can consistently post about on social media.

Consider also the interest and needs of your target audience. Is your niche something your fans would want to see?

2. Select your social media platforms

You’re wasting your time and effort if you try to have a presence on all social networks. Focus on one or two social media channels suitable to your niche and where your target audience is most active.

Facebook and YouTube are the most popular social platforms for most Filipino adults nowadays, making them perfect for most audiences and any niche.

However, if you wish to target a younger audience—specifically millennials and Gen Zers—Instagram and TikTok are the best places to build a presence. Being an Instagram influencer is also perfect for lifestyle-related niches like food, fitness, beauty, fashion, and travel.

If your niche is something more serious and professional (like business and finance), you should have a presence on LinkedIn where you share thought leadership content8.

3. Create your social media profiles

For influencers, experts recommend having a business account because it provides access to marketing and data analytics features not offered on personal accounts.

With a business account, you can gain insights into your followers, like when they’re online and how they interact with your posts. You’ll also see which posts have the highest reach and engagement.

When you want specific content to be seen by a wider audience (including non-followers) and increase your fans, you can share it as a paid ad or sponsored post only if you have a business account.

You can set up your business accounts from scratch. But if you have existing personal accounts on Facebook, Twitter, Instagram, and/or YouTube, you can convert them into business accounts.

4. Plan your content strategy

Influencers are essentially content creators. But they don’t just publish anything on a whim. Every post must be carefully planned to maximize reach and engagement.

Decide on what types of content you’ll publish. How much of it will be informative, and how much will be personal?

You may occasionally post about your personal life to add authenticity and relatability to your social platforms. Or you may choose not to post anything personal and focus on your niche.

A good rule of thumb is the 5-3-2 principle9 for social sharing. For every ten posts, five should be curated (created by another person), three should be original, informative, and relevant content you’ve created, and two should showcase your personal life.

Regardless of your social media content strategy, ensure it will help you get brand partnership opportunities.

5. Grow your audience on social media

Becoming an influencer doesn’t happen overnight. It will take years before you can earn money online through influencer marketing.

Why? Because you need to build a large, engaged social media fanbase.

Here are some of the simple yet effective ways to increase your followers and reach more people on social media:

Share unique, interesting, and valuable content
Engage your followers by responding to comments, running social media contests, asking a question, etc.
Consider sharing some of your posts as paid ads to reach a larger audience
Post regularly

6. Create a rate card

A rate card and media kit make you look professional as an influencer. These will also come in handy should brands inquire about your rates or when you pitch to companies for possible collaborations.

To make your rate card, determine your price based on the posts and results delivered (e.g., referred sales, engagement, etc.).

As for your media kit, gather details to help brands decide if you’re a suitable partner. These include your social media profiles, number of followers and their demographics (e.g., age, gender, location, etc.), audience reach, engagement rates, and contact information.

7. Reach out to brands for collaboration

When you’re well-known and influential on social media, companies may be the ones to ask if you’d be interested in becoming their influencer. Or, to get noticed, you can mention and tag brands when you post about them. So make sure your bio contains your contact details, so potential brand partners can easily connect.

But you can be more proactive when connecting with brands for a partnership. Find out which brands in your niche have an influencer partnership program. For example, if you’re into fashion, you can join influencer programs of retail clothing brands like ZALORA.

You may also sign up for influencer marketing platforms such as Influencers.ph that connects brands with suitable social media content creators.

Some influencers even do their own outreach to different companies, usually through email, to inquire if they’re open to a brand collaboration. You may do so, but introduce yourself properly and make an irresistible pitch on how you can help them with brand promotion.

9. Sell Homemade Food Online

Ideal for: Aspiring entrepreneurs who enjoy cooking, baking, or any other aspect of food preparation

Difficulty level: Moderately challenging

Profit-making potential: Medium to high (depending on the food you’re selling, your capital, and other factors)

Necessary skills/tools:

Cooking (or baking) and food preparation skills
Knowledge of proper food handling, sanitation, processing, etc.
Kitchen utensils and equipment for food storage and preparation
High-quality camera for taking food photos

How a home-based food business works

While the concept of this online business looks simple, it involves something more than just making and selling food from home.

You need an online platform for selling food where customers can place and pay for their orders. For receiving their orders, buyers can pick them up from your location or deliver them to their homes through courier services like Lalamove, Angkas Padala, and Grab Express.

Online food businesses can be more profitable than food stalls and restaurants. Your capital is much lower. No need to build or rent physical space for your home-based food business.

Also, there is no need to invest in many appliances and tools, as most of what you need for cooking may already be available in your kitchen.

Bringing food to your customers—even those from far locations—is now easier with delivery apps like Lalamove, Angkas Padala, and Grab Express. No need to buy your own vehicle for food delivery.

There’s never been a better time to start selling food online. The demand for online food delivery is rising and will continue to grow. You’re taking advantage of an excellent opportunity to earn money online by providing basic necessities like food.

How To Start an Online Food Business in the Philippines

1. Decide on the kind of food you want to make and sell

Think of the types of food you can cook or bake well and won’t get tired of making every single day. All processes involved in creating your product can be exhausting and time-consuming. So choose something enjoyable to make it worth your time and effort.

Here are some popular ideas to consider:

Home-cooked meals (tapsilog, pancit, pasta, and other dishes)
Homemade food products (kimchi, food preserves, etc.)
Grilled meat/seafood
Baked goods (bread, cakes, cookies, pastries, etc.)
Desserts (leche flan, ice cream, etc.)
Kakanin (biko, puto, etc.)
Milk tea
Healthy/diet meals
Catering service or party platters

2. Find a supplier

Once you’ve figured out what to sell online, look for possible suppliers that can provide the ingredients you need at the right price.

There are many suppliers of different food products in the Philippines. You won’t run out of choices, but finding a reputable food supplier is the challenge.

Start by asking for recommendations from people you know. They may refer you to quality suppliers. Of course, you can also do an online search. Visit buy-and-sell websites, Facebook groups, online forums, and other sites catering to food entrepreneurs.

3. Create your brand

As a home-based food seller, you don’t have a physical establishment that potential customers can see as they walk by. New customers can’t sample or even smell your food before buying.

This is why you should work on your branding before launching your online food business. You need a good brand identity—from your business name and logo to your product packaging and labeling.

Get a good designer to translate into visuals your vision of how your customers want to remember your brand (like how your product tastes or how reliable your service is, etc.).

4. Set your product price

Having a good supplier and branding will amount to nothing if your products are not priced right.

To determine your pricing, compute your total fixed and variable costs (e.g., cost of ingredients, kitchen equipment, packaging, delivery, etc.). Then set the profit margin you want to earn.

Also, use the pricing of other food businesses similar to yours as your benchmark in pricing your own products. This way, you’ll know if your prices are reasonable and competitive.

5. Build your online store

Most home-based food sellers start with a Facebook page or Instagram business account—the simplest way to offer your products to online buyers.

You need to step up your online selling game to grow your business faster. Having your own food website or online store helps make your business look credible and legitimate. Your site’s product images and descriptions help potential customers decide whether to buy from you.

You can easily create your online store using an e-commerce websites builder like Shopify or Wix.com.

If you’re not selling perishable items, you can also sell on Lazada, Shopee, and other e-commerce marketplaces.

6. Promote your products

Social networks—Instagram and Facebook—are among the best places to market your products online.

Posting on social media is free. But to reach a broader audience, consider investing a little in sharing boosted posts on Facebook or sponsored posts on Instagram that showcase your products.

Make sure to upload professional-quality photos that make your food products look good.

7. Start accepting orders

As orders and inquiries start coming in, respond to messages and fulfill orders as quickly as possible. If you can’t do everything independently, you may need to hire people to assist you.

10. Complete Online Surveys

Ideal for: People who often spend time online, enjoy sharing their opinions, and want to earn extra money in their spare time

Difficulty level: Easy

How much you can earn from paid surveys: Php 2.50 – Php 180 per survey

Necessary skills/tools: A laptop or smartphone with an internet connection

How paid surveys work.

Taking paid surveys is an easy way to earn money online. Provide honest opinions on product/service features, advertising effectiveness, brand recognition, and more.

Companies that offer paid surveys serve clients that need to gather data about consumer motivations, preferences, and buying habits. These clients include brands, corporations, market research agencies, PR agencies, and organizations worldwide.

Survey results help clients better understand consumers so that they can improve their product development, marketing, advertising, and distribution strategies.

Filling out each survey typically takes only 15 to 20 minutes. You’ll be paid per completed survey. The rate per survey varies depending on how long a survey can be completed, which can be as much as US$ 35 to US$ 50 (roughly Php 1,700 to Php 2,500) apiece for longer surveys. You can withdraw your earnings when you accumulate a minimum threshold.

How To Start Earning Money Online Through Paid Surveys in the Philippines

1. Find and join paid survey sites

The internet is brimming with websites that offer online survey programs. Before signing up with paid survey websites, research each company to ensure you’re dealing with a legitimate one.

Here are some legit paid survey sites that accept participants from the Philippines:

Online survey platforms require interested people to create an account on their site. To sign up, provide your email address, create a password, and complete your profile. Then follow the survey site’s instructions on confirming your registration.

2. Start taking online surveys

After completing your registration, you can start taking paid surveys.

However, you’ll qualify for a limited number of surveys only. This is because surveys have specific requirements on respondent demographics. If your profile matches the requirements of a survey, you’ll be allowed to answer it and get paid for it.

You won’t earn as much as other online jobs when you’re just starting out. Be patient and keep going. Small as the pay may seem, you’ll accumulate decent income over time.

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